Campaign for 2021 Virgin Money London Marathon celebrates unifying spirit of marathon in uncertain times
On Sunday 3 October, the Virgin Money London Marathon will return to its iconic central London course 889 days after it was last held in April 2019. On the same day, up to 50,000 people around the world will take on the 26.2 miles on the course of their choice in the virtual event.
The We Run Together campaign will celebrate this landmark day and the joy it will bring to many thousands of people after 18 months of uncertainty living through the pandemic.
To mark the launch of We Run Together, a powerful and beautiful short film featuring the faces of 55 participants from this year’s Virgin Money London Marathon, with words written and narrated by spoken word artist and rapper John Bernard, has been released.
Hugh Brasher, Event Director of the Virgin Money London Marathon, said: “Sunday 3 October will be an extraordinary day in our history and our We Run Together campaign captures perfectly how emotional and wonderful it will be.
“Back in 1981, my father Chris Brasher and John Disley created the London Marathon to show how the family of humankind can be united and ‘to have fun and provide some happiness and a sense of achievement in a troubled world.’ This year, that is more important than ever before.
“On Sunday 3 October, wherever people are running their marathon – whether it be on the streets of London, or anywhere else in the world as part of the virtual event – they will do it together. That is what makes the London Marathon so special. We are one family. We Run Together.”