World's biggest annual one-day fundraising event shatters it's own world record as the final fundraising total for the 2024 TCS London Marathon is announced as £73.5 million.
The final total of funds raised for charity from the 2024 TCS London Marathon is a world record £73.5 million, yet again increasing London’s record as the world’s largest annual one-day fundraising event.
By the day after the 2024 event in April, fundraising had already passed £67 million which exceeded the previous world record of £66.4 million, set in the pre-pandemic days of 2019.
Five months after the 2024 event the final data has been confirmed, resulting in the incredible total of £73.5 million raised. This brings the cumulative total raised since the first edition of the London Marathon in 1981 to more than £1.3 billion.
Hugh Brasher, CEO of London Marathon Events, said: “The TCS London Marathon is an extraordinary day and a wonderful celebration of humanity, where tens of thousands of people take on an incredible challenge and do good for others. We salute every single participant who has contributed to this world record-breaking total of £73.5 million for the thousands of charities which provide essential services to so many. It is astonishing that the London Marathon has now raised more than £1.3 billion for charity since the first edition in 1981.”
Enthuse, the official online fundraising partner for the TCS London Marathon, saw a record £30 million raised on its platform.
Chester Mojay-Sinclare, Enthuse Founder and CEO, said: “The £30 million raised through our official platform is a 60% increase on 2023 and we’re proud to help support good causes with their vital work. Charities play a crucial role in the UK and this outstanding fundraising total is a reflection of people's gratitude towards them.”
Sonya Trivedy, Executive Director of External Engagement at Samaritans, said: “Being Charity of the Year for the 2024 TCS London Marathon was a landmark moment for Samaritans. Partnering with the world’s most iconic marathon provided a unique opportunity for us to reach millions of people with a message of hope – Believe in Tomorrow. We are so grateful to all our 2024 London Marathon runners and partners who have so far helped us raise more than £1.1million, four times the amount we would normally raise annually via the London Marathon. We estimate that over the next three years, the Charity of the Year Partnership will generate a total of £2.8 million.”
Emma Pound, Challenge Events Programme Manager for Macmillan, said: “The TCS London Marathon makes up a huge part of our fundraising income and the money raised helps us do whatever it takes for people living with cancer. We raised more than £2.1 million from the 2024 TCS London Marathon, which is an incredible amount for a single-day event. We are proud to be a part of this iconic event and supporting our Team Macmillan runners on the day is always the highlight of our year.”
The fundraising data was collated by collaborate+ and The Information Lab, with information provided by the following fundraising platforms:
- Enthuse (official online fundraising partner for London Marathon Events)
- Cancer Research UK
- Crowdfunder
- GoFundMe
- givestar
- GiveWheel
- GivenGain
- Give as you Live
- Givey
- Funraisin
- JustGiving
- Social Sync
- Wonderful
Nick Rusling, CEO of collaborate+, said: “No other global marathon reflects society in such a powerful and positive way as the TCS London Marathon. In the UK, we have so many organisations offering fundraising solutions for the public and this work has helped bring them together, emphasising the importance of collaboration.”